The #1 Thing You Need to Do in Your Business to Hit Consistent $10-$20K Months
The #1 Thing You Need to Do in Your Business to Hit Consistent $10-$20K Months
The leads vs. buyers debate. Which is better to strive for in your business?
Most business owners think that hitting consistent $10K-$20K months is just about generating more leads. More eyes on your business, more potential customers, more sales—right?
Not quite.
Yes, it is a volume game in business, but if we continue to take a purely volume-based approach to our marketing, we're going to be exhausted. So we need a balance.
The real game-changer isn’t just about getting more leads—it’s about attracting the right leads. The ones who are ready to buy, not the ones who say, “I’ll think about it.”
Why Lead Generation Alone Won’t Get You to $10K+ Months
If you’re only focusing on generating more leads, you’ll quickly run into a frustrating reality:
The average conversion rate from leads to paying customers is 1-2%.
That means if you get 100 leads, only 1 or 2 will actually buy from you. That’s a lot of effort for very little return if you’re not bringing in the right people.
The good news?
The average buyer is already problem-aware and actively seeking a solution. They’re ready to go! They’re motivated to change. Your job is to make sure your messaging speaks directly to them and shows them that you are the solution they’ve been looking for.
Messaging That Attracts Buyers, Not Just Browsers
Your messaging is the bridge between someone being curious about your offer and actually making a purchase. If your marketing is vague or too broad, you’ll attract lots of people who like the idea of what you do but aren’t ready to buy.
I uncover more about this in my ‘Pathway to $20K’ free masterclass. Watch it HERE.
Here’s how to tweak your messaging to bring in the right people:
1. Call Out the Action-Takers
Your ideal customers are the ones who see the value in what you offer and are ready to invest. So, speak directly to them in your messaging. Instead of saying, “If you’re thinking about working with me…,” say, “For business owners who are ready to start seeing real sales growth NOW…”
2. Make the Transformation Clear
People don’t buy products or services—they buy results. Your messaging should highlight the clear transformation they’ll experience. Instead of, “Join my coaching program to learn marketing strategies,” say, “Join my coaching program to finally hit $10K months with a marketing plan that brings in paying customers.”
3. Use Buyer-Specific Language
People who are ready to buy use different language than those who are just browsing. If you find that a lot of your leads are saying things like, “I need to think about it,” or “I’ll come back to this later,” that’s a sign your messaging is attracting fence-sitters. Instead, use words that resonate with people who are ready to invest:
- "For business owners who are serious about scaling…"
- "If you’re ready to make this your best year yet…"
- "This is for you if you want to start seeing real, consistent income…"
4. Pre-Qualify Your Audience
You don’t want just anyone entering your funnel—you want the right people. A great way to do this is by making it clear who your offer is for and who it’s NOT for.
For example, instead of saying, “This program is for everyone,” try:
- ✅ “This program is for business owners who want to consistently generate $10K+ months and are ready to take action.”
- ❌ “This isn’t for you if you’re looking for a quick fix or aren’t ready to put in the work.”
This instantly filters out the wrong people and attracts those who are serious.
The Power of Attracting Buyers Over Just Leads
When you shift your focus from just getting more leads to refining your messaging, you’ll start seeing a shift in your results. Instead of attracting people who “need to think about it,” you’ll start bringing in people who are ready to invest. And that means higher conversion rates, less effort chasing unqualified leads, and more consistent $10K-$20K months.
Because at the end of the day, it’s not just about having more people in your pipeline—it’s about having the right people in your pipeline.
I’ll say this once, loud and clear. Followers don’t necessarily equal sales.
Time to Take Action
Take a look at your messaging today. Are you speaking to people who are ready to buy? Or are you unintentionally inviting in people who are still on the fence? Small tweaks in your wording can make a huge difference in who you attract—and ultimately, how much you sell.
Refine your messaging, attract the buyers, and watch your business start hitting those consistent $10-$20K+ months with ease.
Until next time...
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WHEN IT'S THE RIGHT TIME FOR YOU,
HERE'S HOW I CAN HELP YOU AND YOUR BUSINESS...
- WATCH MY FREE MASTERCLASS - "Pathway to $20K". We unlock the steps to a thriving business, so you start attracting more customers, more orders or bookings, and scale up to get more income in your pocket. If you want to hit consistent $5-$20K months, WATCH IT HERE.
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Written By – Lisa Dixon
Course Creator, Marketing Educator & Business Coach
www.magnifiedcourses.com
