In the dynamic world of small businesses, a consistently communicated brand is a powerful tool for success.

Did you know that your business isn’t just a business? It needs to become a ‘brand’. By understanding branding, aligning with your audience, and injecting personality into everything you create and communicate, you can create a brand that not only stands out but also resonates with people on a personal level.

Creating a brand is not just about what you sell; it's about the unique and compelling personality that your business brings to the table. And why do you want to ensure your business is a brand? To build trust with your audience. With trust, comes sales. Without trust, people are merely window shoppers.

Here’s My Top 3 Ways You can Build a Brand to Make More Sales:

1. SHARE YOUR BRAND STORY

Your brand story is the journey of how your business got to where it is today. Sharing compelling stories about your brand to create an emotional connection with your audience, makes your brand more relatable. The more relatable you are, the more trust is built. With trust comes sales. I encourage you to try to craft and share your own authentic stories to humanise your business. You will see more customers flowing in!

2. DEFINE YOUR BRAND PERSONALITY

How your business expresses itself and how customers perceive and relate to it is your brand personality. Think of your brand as a person – what keywords would you use describe it? Is it friendly, professional, adventurous, or nurturing? Formal, sleek, relaxed or colourful?

Defining your brand personality is the first step in creating a consistent and relatable image, so take some time to write down a list of keywords that best describes your brand.

3. BRAND CONSISTENCY ACROSS EVERYTHING YOU DO

Ensuring that your brand messaging is unified is significantly important. A consistent brand message reinforces your business’ identity, plus it helps potential customers understand what your business stands for. When people encounter the same message from you across multiple platforms, it builds familiarity and reinforces trust. So I really encourage you to develop a clear and concise brand message that can be easily communicated across various channels of communication.

If you’re wanting to work on building and solidifying your brand, get answers on how to do it, and the steps to take in my Ultimate Branding Checklist – it’s a FREE Guide you don’t want to miss!

FREE ACCESS HERE

Get clarity, get the know-how and start to transform your business into a brand, so you can see more customers and more income for your business.

Written By Lisa Dixon – Marketer & Business Educator – www.magnifiedcourses.com