Staying active and consistent on your social platforms is important to increase your visibility and attract & convert potential customers to your small business.

Make an impact with these

30 Content Ideas to Kickstart your January 2024

(or re-use them at any time throughout the year!).

I’ve broken them down into single posts, carousels and reels to help you navigate for your own particular industry and niche. Change things around if you wish, and if you don’t feel like you can post this much, do what works for you!

I just wanted to give you the ideas and you can personalise them as you see fit.

Here are the 30 Free Content Ideas -

2nd January – Reel
New Year Goals - Share Yours & Ask Your Audience What There’s Is

3rd January – Carousel
Current Industry Trends for 2024 - what you predict

4th January – Reel
3 Industry Mistakes & How to Fix Them

5th January - Single Post
Shareable Quote related to your industry

6th January – Reel
Show behind the scenes of your business

7th January - Take a Posting Mental Break Day

8th January – Reel
Bust a Myth in Your Industry

9th January – Carousel
Answer an FAQ

10th January – Reel
Start a series of videos on a topic - Share Part 1

11th January – Reel
What do you prefer, this or that?

12th January - Single Post/Reel
Share a funny image or video that is relatable

13th January - Single Post/Carousel
A mistake you made and what you learnt

14th January - Digital Detox - Break Day

15th January - Single Post
Customer Testimonial or Case Study (before and after)

16th January – Reel
Share Part 2 of your series on a niche topic

17th January – Carousel
Share a relevant book, podcast or resource that’s inspired you in your business

18th January – Carousel
How I achieved “insert niche goal”

19th January – Reel
3 Steps to Achieve ‘X’

20th January – Reel
Share a DIY Tutorial to help your audience. Emphasise the outcome after using it.

21st January - Digital Detox - Break Day

22nd January – Carousel
How I deal with (common client problems)

23rd January – Reel
Share your story and your ‘why’

24th January - Single Post
Share an industry related statistic - share your opinion on the results

25th January – Reel
Break down or outline a complex process in your business that your audience may think is simple.

26th January - Single Post/Carousel
A tool that you swear by (reveal the secret!)

27th January – Carousel
“I almost gave up but...” share an example/story when you found a time in your business tough and you almost gave up. Then share why you didn’t.

28th January - Take a Posting Mental Break Day

29th January – Reel
Share Part 3 of your series on a niche topic

30th January – Reel
Create anticipation by unboxing a new product, or unveiling something new in your business

31st January – Reel
Stop doing ‘this’ and start doing ‘that’

If you found this helpful, then you may just love these business resources to help you grow and attract new customers!

7 Ways to Drive Free Traffic Your Business (FREE Guide!) – Access HERE

5 Secrets to Attract More Customers & Convert to Purchasers Masterclass – SAVE YOUR SEAT!

Written By Lisa Dixon

Marketing Educator & Business Coach

Meet Lisa…